Organising an exhibition can be stressful enough, but this is even more so when you are trying to compete for attention against multiple other businesses and brands. For this reason, it is vital that you make sure that you leave no room for error and attract your audience through unique and innovative exhibition designs. Creating your exhibition is an investment in your business, as it can draw in new clients and leave a lasting impression to those attending. To help you stand out from the crowd, we have come up with some tips and tricks to remain organised along with a few unique exhibition ideas.
Unique Exhibition Ideas: How To Stay Organised And Stand Out
There is a lot that goes into planning an exhibition, and it can be the make or break of your brand or new product. While it may seem a little tedious, it is important that you stick to a strict guideline to maintain efficiency and execute the best possible exhibition. To draw people to your stand and spark interest in your potential clients, you should make sure that you plan far enough in advance to perfect your stand. If you’re a little lost on how to start the planning process or how to make your stand unique compared to the rest, then why not follow these tips and tricks:
- Create The Right Team
- Establish A Budget
- Use The Right Promoting Tools
- Find Ways To Attract Your Audience
- Exhibition Stand Ideas
Throughout your planning and during the exhibition itself, you will have various teams completing various projects ready for your exhibition. These teams include backend staff piecing together all of your products and purchasing goods ready for the day, such as decorations or branding. On the other hand, you will also have a team that will be with you on the day to help attract your audience. Each team will need to be filled with very specific people, so we have broken each team down to help you find the best people for the job.
The planning team for any event, whether that be an exhibition or a conference, will be an essential part of maintaining order. It will also ensure that everything is prepared and available for your exhibition. Those within this team will need to be able to effectively organise not just themselves but everyone else involved, as well as being punctual to ensure that everything is completed on time. Not only this, but the planning team will also have to do a lot of research, such as finding stands, arranging where your stand will be and how it will be decorated. Scheduling will be an important aspect of your event, which will be handed over to the planning team who can arrange the schedule with timings for the lead-up and duration of the exhibition.
Here is a list of just some of the things that the planning team will need to be able to do:
- Selecting the appropriate show for your objectives
- Set a budget
- Agree on a stand size and location
- Research whether there will be workshop opportunities
- Find out stand requirements (e.g. lighting, flooring, AV equipment etc.)
- Ensuring the stand will meet safety regulations
- Arranging times to set up and take down
- Setting target dates for teams to complete their tasks
You can find out more about what planning is involved in an exhibition by heading over to Show Off.
To ensure that you can project your vision and message across to the audience, it is vital that you include a branding team into your exhibition. The branding team will be responsible for everything brand-related, whether that be backdrops, leaflets, designing a new website or anything else that you may require to stand out. You can either choose to create an internal branding team, which will be ideal if you plan on events and other exhibitions in the future, or you can opt for the more cost-effective solution by hiring a branding service to do it all for you. For example, Vision Branding Solutions is a well know and highly regarded branding service for exhibitions and can help you to design a bespoke solution.
Informing your audience that you will be attending the event and creating engagement during the lead up to your exhibition, you will be able to ensure that your brand is at the forefront of their minds, encouraging them to visit your stand. Believe it or not, this will take more than just the occasional social post of your social platforms, and takes a lot of analysis and research. For this reason, we would highly recommend that you invest in a marketing team if you have not got one already. Again, this can be created internally, or you can easily find a host of marketing companies to complete this for you. Marketing will be an important feature of your stand, as it helps to create conversation and awareness of your brand or new product. If you require some advice on how to create a marketing plan for your exhibition then why not take a look at Focal Exhibitions helpful guide?
Set Up Team
Perfecting your stand is one of the most important parts of the exhibition, as you will be next to multiple other businesses that have also been working hard over the past months to design something eye-catching and memorable. A setup team can help you with this, and it is important to make sure that you find a team with knowledge on health and safety, technological equipment and experience in setting up events.
Your stand team will be the face of your business, so finding people that not only fit in with your image but can also create engaging conversations with your audience is essential. It is best to find an internal team for this, as they will have thorough knowledge of your business as well as the product or service you are trying to pitch. While knowledge is key to piecing together this team, you also want to make sure that all team members are approachable. You can find some tips on how to make yourself and your team more approachable for your exhibition on Bustle.
Before you start planning your event, you will first need to work out a budget, as this will decipher what you are able to include and whether you will need to find cheaper alternatives to resolve an issue. The budget will be used for many things, from paying for services and decorations to hiring out space at the exhibition. Further things that you may need to consider in terms of cost include:
- Ad Words to help you promote and boost your online presence
- Food and drink
- Exhibition displays/graphics
- Space rental
- Travel/hotel costs for the team
- Staffing costs
- Promotional materials
- Services such as lighting and power
There are two main ways in which you can budget for your exhibition. The first option is to figure out roughly how much the event will cost and set individual budgets for each aspect of the event, such as decorations or marketing. The second option is to work out how much your business is able to spend on the event and create a budget; this may limit your teams in what they able to achieve but is the best option for smaller businesses with little overall yearly budget. Remember, you will need to allocate budgets between teams, and you may need to figure out which teams will need a larger budget than others.
Promoting your business both before and during the exhibition is the best way to ensure that you are maximising on audience engagement. There are a few effective ways in which you can achieve this using marketing tools to maintain and develop relationships. One of the best, and most effective ways to market your presence is to use social media. Instagram and Facebook are particularly useful when promoting your business, as you can engage with your audience while providing them with imagery and important information. Your audience are then able to react and comment on your posts which allows you to analyse how well your campaign is doing.
While marketing is important before your event, it is also an important factor of drawing people’s attention to your stand. Things such as freebies are a creative way of enticing people to come and talk with the team and also gives them a form of memorabilia. One exceptional marketing tool that many of our clients hire is the innovative digital graffiti walls. This product allows clients to create an interactive experience for their audience, allowing them to draw and design a masterpiece using a selection of spray cans and templates. Not only does this help with engagement, but it also allows you to project your brand onto the audience by printing out keepsakes, such as t-shirts and keyrings, with the design they have created along with your branding.
Using a digital graffiti wall is just one of the many ways in which you are able to attract your audience to your stand. Creative and innovative solutions are the perfect addition to your exhibition, ensuring that your audience are engaging with your message and products. For example, our photobooths in London create a fun and entertainment element, whereby you are able to completely tailor your experience through branding opportunities. Some of our booths, such as the compact photo booth can be fully customised with your brand’s image on the outer shell, and print outs can be personalised with a message or branding. You can find out more about how you can tailor your photo booth by taking a look at our past events, or contact the team for more information about our photo booth hire in London.
Other attraction ideas include:
- Gaming stations
- Food attractions
- Television showing your product/service in action
- Create an inviting setting
- Invite bloggers/celebrities
- Workshops to create keepsakes
There are an abundance of ways and ideas out there to give you some inspiration on how to decorate your stand. However, it is always key to keep your message and objectives at the forefront of your decisions, so make sure that while you find inspiration from elsewhere, you tailor the design to your purpose and business. Having said this, here are a few ideas to help you piece together your own exhibition stand:
- Create an atmosphere by incorporating seating, whether that be a comfy sofa or a rustic barn aesthetic.
- Bring your product to life by allowing the audience to engage with it.
- Use lighting as display features to highlight your product and create a piece of eye-catching art through your decorations.
- Incorporate technology to allow audiences to engage with your content through iPads, digital walls and more.
For more inspiration on stand designs, take a look at Unibox, who have created the perfect stand design for each month of the year!
Creating A Memorable Event
A memorable event incorporates a combination of engaging content, visually appealing stands and strong marketing campaign. While this may take a lot of planning in the lead up to the exhibition, it is well worth the effort when you can establish a unique and innovative stand that attracts your required audience. As specialists in event services such as corporate, charity, birthday and wedding photo booth hire, our team have a host of solutions to help you stand out from the crowd and have a lasting impact. Please feel free to contact the team for more information about our services.